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12 Reasons
that Staging Pays
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Faster sales time
Staged homes sell much more rapidly than non-staged homes do.
Marketing experts indicate that staged homes sell 30 to
50% faster in most areas. This is important, because
the longer a home is on the market, the more likely
there will be a sales reduction. Buyers think that if a
home has been on the market for some time, that there
must be something wrong with it or that the seller
will be anxious to sell and will take much less than the
asking price.
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Positive impression
First impressions are positive on staged homes, rather then
negative.
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Less than a minute
Research has shown that buyers initially make up their mind
in less than a minute on whether they want a home or
not. Therefore, curb appeal is key. After a buyer's
initial decision in the first minute, they will either
confirm that decision or rescinded it in the next 6 to 20
minutes as they view your home.
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Ready to move in
Staged homes appear to be in “Ready to move-in” condition.
Buyers overwhelmingly prefer homes where they can just
move-in and start enjoying life in their new home. They
will pay a premium for this.
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No imagination needed
When only 5% of the population can truly visualize how
beautiful a home can be or see past the clutter, grime and
so-so appearance; then staging becomes paramount for a
fast sale at a great price.
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Competitive advantage
Staged homes have a competitive advantage over other homes
that are not staged.
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Well maintained
Staged homes give off the appearance of being well-maintained
and cared for. This is the underlying psychological
message that is sent to potential buyers.
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Appraisers
Appraisers see the home in a more positive light and are more
likely to appraise the home higher than a similar
non-staged home.
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Shown more
Properly staged homes are showing much more often by
realtors. For they, enjoy showing a property that is
attractive and excites buyers. Well staged homes are
always at the top of the list when it comes to which
homes an agent will show.
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Extra showings
Homes which do not meet a buyers exact criteria, but which
are well staged, often get
shown anyway, because the agent feels that the
beautifully staged home, may be an exception to the
buyers criteria.
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More advertising
Brokerage firms enjoy advertising beautifully staged homes,
for they draw more business to their firm. You, as the
seller, will benefit from their extra promotional
materials and marketing.
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Higher sales price
The better home shows, the more that it will sell for. This
is more dollars in your pocket. Non-staged homes are
more likely to require price reductions in order to sell
, versus staged homes, which are more likely to have
a number of offers and possibly a bidding war or to sell
over the asking price.
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