Why is the market for perfumes and  fragrances a billion dollar market ?

Depart stores place their perfume and cologne counters right at the entrance of their store. As you walk-in you're instantly hit by the smell of beautiful fragrances. Talk about first impressions and setting the mood; they know how and they know the benefits.

People love fragrances. They apply colognes and perfumes every day before going to work or going out for the evening. It's something special.

Scents affects peoples moods and are great for creating those special atmospheres that every seller desires in kitchens, bedrooms and baths.

Kitchens

The scent of a candle wafting through the air carries with it warm and cozy feelings. Pine cones in the fireplace takes you to the mountains.

In the kitchen, a lemon scent gives you a "it's so clean in here" sense. Use citrus scented candles - lemon, lime or orange.

Aromas from a loaf of bread baking , filters through out the home, and says what a wonderfully warm home this is. Do not use the exhaust fan and the aroma will linger longer. Cookies and pies are also a great hit.

Simmering cinnamon sticks are popular with many agents.

Bedrooms
Great fragrances for bedroom areas are jasmine, lavender, camomile, sandalwood and rose. These give a wistful romantic feel to a room. You cold say "romance is in the air."