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Use all 5 senses
You can add
"sex appeal" through creating an atmosphere
where buyers feel a sense of
warmth, romance and coziness. Such an atmosphere captures the very
essence of a buyers heart and if buyers
imagine such a lifestyle in your home, consider
it sold the minute they walk through
your door.
Appealing to
all 5 senses will build a much stronger
emotional appeal than if you only appeal
to a couple of senses. Great staging will appeal
to all five senses through sensual
experiences.
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Fragrances – floral, natural scents
…
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Visual –
focal points, paint colors, …
-
Audio –
background music, water…
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Taste –
baking bread, visual treats …
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Touch –
down pillows, Egyptian cotton towels
…
Start now transforming
a buyers visit to your home from a mundane
experience to one that has mystery,
excitement and emotional appeal.
Realtors and
stagers understand that the final reason
for choosing one home over another is an
emotional decision; that it "just feels
right." Having a home with a little sex appeal is huge for
stirring buyers’ emotions. If you don’t
arouse their emotions you lose out. That
is what staging does so well, it
develops emotional appeal which leads to
desire like “I just love this home, I
have to have it.”
You can
create powerful emotional desires
through staging. If you don’t, buyers
may get the same feeling from
watching paint dry as they do from
walking through your home.
The bottom
line is that you must create emotional
desires through creative and well
thought-out staging that appeals to all
of a buyers’ senses. |
